Meta Advertising

We can tailor a campaign around your budget. It is important to understand that the more advertising money you have available to spend, the quicker you will see the results as your ad will be shown to a greater number of people.

As a general rule, for each campaign, we would suggest a very minimum of $15 per day per advertising channel. We would also highly recommend running each campaign for a minimum of 4 weeks to allow the algorithm to learn. Any less than this will not yield any meaningful results. Campaigns work best when a long term strategy is in place to fully optimise your ad spend. 

Test, test, test! When creating Meta ad campaigns, we develop multiple creatives, like video, carousel, and image-based ads, and test which performs best across campaigns.

Audience testing is just as important as creative testing. Once you find the right combination, that’s when Meta ads really start delivering results.

Social media management covers creating posts, stories, and reels for organic (non-paid) content on Facebook and Instagram.

Social media marketing, or social media advertising, refers to paid campaigns, including designing ad creatives, setting up targeted audiences, and optimising campaign strategies across Facebook and Instagram.

The specific metrics to focus on will depend on your goals and objectives. Commonly the metrics we track include:

• Engagement rate (CTR)
• Cost per Click (CPC)
• Cost per Acquisition (CPA)
• Click-through rate (CTR)
• Return on Ads Spend (ROAS)

The effectiveness of Meta Advertising relies on gathering the correct data. To facilitate this, a Meta pixel (essentially a small code snippet) is placed on your website. By implementing the Meta pixel, you can track user behavior and use this information for future campaigns, such as remarketing ads.