Ready to grow your business with paid digital advertising?
Paid digital advertising is one of the most powerful, cost effective ways to grow and scale your business.
Why? It’s one of the most highly targeted forms of advertising.
With over 1.7 billion users worldwide, no one can argue that this social media giant isn’t a pro in finding out who you are and what you want.
This means that Facebook advertising can help even the smallest business thrive.
We understand that getting a high return on investment (ROI) is a priority for you. Therefore, our Google Ads management is results-driven and crafted to resonate with your target audience. Our focus is on getting you new customers, not just clicks!
Instagram is an excellent platform to use for advertising as it uses visual stories and ad formats to generate new leads, grow brand awareness and increase your website traffic. You have granular control to target age, gender, interests, locations….and more.
Pinterest is becoming increasingly popular as brands branch out into other platforms. This platform is built on beautiful imagery and engaging pins, so if you have an aesthetically pleasing product that can be bought online – Pinterest ads are worth trying!
Make advertising work for you
Need help deciding which digital platforms are best for your target audience? There’s no ‘one size fits all’ approach with social media! That’s why we craft a social media marketing strategy to suit you.
We’ll help you define your ideal customer and decide where your advertising dollars are best spent. We’ll make sure you never waste your $ by placing ads in front of people who don’t want your products or services!
HOW MUCH SHOULD I EXPECT TO PAY ON AD SPEND?
We can tailor a campaign around your budget. It is important to understand that the more advertising money you have available to spend, the quicker you will see the results as your ad will be shown to a greater number of people. It also depends on the campaign setup. As a general rule, for each campaign, we would suggest a very minimum of $15 per day per advertising channel. We would also highly recommend running each campaign for a minimum of 4 weeks to allow the algorithm to work. Any less than this will not yield any meaningful results. Campaigns work the best when a long term strategy is in place to fully optimise your ad spend.
What platform should i use? Facebook, Instagram, Google or Pinterest?
There is really no 'one' answer to this question. Before you can decide, you have to consider the type of service or product you are selling, your audience, your objective (lead generation, sales, visitor growth, more page followers ....and more) and what budget you are working with. We work with you to put together a holistic advertising strategy to get the best results for you based on all of these factors.
How do I know what imagery and ad copy gets the best results?
The simple answer to this is you need to test a range of factors before you can understand what works, and what doesn't. There are many factors to consider when crafting a good campaign. We run initial tests on age, gender, location, interests, short ad copy, long ad copy, imagery, type of ad format (carousel, image, video) and many more to find the sweet spot so that you get the best results for your ad spend.
What is the difference between social media management and marketing?
Social media management encompasses the activities involved in overseeing a company's representation on social media platforms like Facebook, Instagram, and Pinterest. It entails tasks such as content creation, comment response, user engagement, conversation monitoring, and metric tracking.
Conversely, social media marketing is a strategic approach utilized to advertise products, services, or brands on social media platforms through focused campaigns and advertisements. It also involves maintaining a company's online presence by developing content customized to target specific audiences. Although both strategies hold significance for businesses, it is crucial to discern which strategy aligns better with your business objectives.
How do we measure the success of Social Media marketing?
Measuring social media marketing success involves tracking and analysing key metrics to evaluate the effectiveness of your social media efforts. The specific metrics we choose to focus on will depend on your goals and objectives. Commonly the metrics we track include:
- Engagement rate
- Cost per Click (CPC)
- Cost per Acquisition (CPA)
- Click-through rate (CTR)
- Return on Ads Spend (ROAS)
Social Media Advertising Specialists
As a business owner, you might feel frustrated by the lack of results from the ad campaigns you’ve launched in the past on social media. But let us tell you it’s not easy.
Whilst you are pushing out content to more people, it doesn’t mean it will lead to a conversation if it isn’t the right content to the right people.
Need help? Get in contact today!