Google Advertising

The cost of Google Ads can vary depending on several factors, and there is no definitive answer. To get a more accurate estimate for your Google Ads account, consider the following variables:

1. Budget and Ad Spend: Determine how much you are willing to allocate to your advertising campaign.

2. Campaign Duration: Decide how long you want your campaign to run.

3. Google Remarketing: Consider whether you will be running remarketing campaigns on the Google Display Network.

4. Campaign Objective: Define your goal, such as selling a product or raising brand awareness.

We can design a campaign to suit your budget, and we strongly recommend running each campaign for at least 12 weeks. This gives the algorithm time to learn and optimise, shorter campaigns rarely deliver meaningful results. The best outcomes come from a long-term strategy that maximises your ad spend and campaign performance.

Google Ads is an online platform that operates on a pay-per-click (PPC) model, allowing businesses to create and distribute targeted paid advertisements. Whether your goal is to increase website traffic and brand awareness or drive product and service sales, Google Ads ensures that your ads reach potential customers at the precise moment they show interest in your offerings.

The process is automated and works on an auction system. When users search for specific keywords or phrases, businesses compete to have their ads displayed prominently. The advantage of this system is that you only pay when someone clicks on your ad, and there is no minimum spending commitment. You have full control over your ad campaign, including ad text, settings, budget, and keywords. 

• 70% of Australian shoppers, engage with Google in some way before making a purchase.
• Additionally, a considerable 33% of shoppers opt for their second-choice brand simply because it appears first in Google Search results.
• Utilising Google Ads provides businesses with the quickest route to reach prospective customers who are prepared to make a purchase, making it an effective tool for acquiring new customers.

When considering audience targeting, brands need to evaluate the pros and cons of two prominent Pay-Per-Click (PPC) advertising platforms: Google and Meta. Google excels at reaching audiences actively searching for specific services or products, while Meta provides a valuable opportunity to engage with potential consumers who may not have previously been aware of your brand. By leveraging both channels through PPC campaigns, businesses can effectively reach customers with customised content at all stages of the sales funnel. 

Timelines can vary for each business. Drawing on our extensive experience in managing ad campaigns for small businesses and enterprises, we typically recommend:

• Allowing at least 6 months for a Google Ads campaign to mature
• Allocating 6 to 12 months for developing a robust PPC campaign

Yes, it may seem like a long time - 6-12 months! But the outcomes are truly worth it.

Google Ads is renowned for being one of the most cost-effective advertising method for businesses of all sizes, ranging from small local shops to global enterprises.

The time it takes for a PPC (Pay-Per-Click) campaign to deliver results is primarily due to the absence of initial data or performance history. When you start a PPC campaign, there is limited information available for ad networks to evaluate the quality and relevance of your ads. This evaluation directly impacts how frequently your ads are displayed to users. As your campaign gathers more data, ad metrics can change, and the platforms can better understand your ads' performance.

In essence, the more data your ad campaigns generate, the more opportunities you have to refine your targeting, keyword selection, and bidding strategies.

Additionally, as your ads accumulate impressions, clicks and conversions, the ad networks develop a more accurate performance score, which can enhance your ads' competitiveness in auctions.