Case Study – Saya Skincare
INDUSTRY: BEAUTY & RETAIL

Case Study | Saya Skincare

Saya Skincare combines botanical wisdom with advanced technology to optimise skin health. With over 20 years of experience, founder Saya McDermott creates effective products using Australian natives, botanicals, and potent active ingredients. Backed by research and scientific support, they offers skincare that delivers visible results and elevates daily self-care routines. 

 

Services

Saya Skincare utilise a range of digital marketing strategies to get clients to their website to browse and purchase their products. They approached Success Marketing as they wanted to gain more organic traffic to their website.

 

 

Success Marketing created a document which identified Saya Skincare’s current organic position, competitor analysis, keyword tracking and backlink tracking. Using the audit and data collected, Success Marketing then established a backlink and keyword strategy. Implementing this strategy, Success Marketing have consistently developed a library of optimised blogs for the website, along with quality backlinks.