Case Study | Noosa Luxury Holidays
Industry: Holiday Accommodation Website
Noosa Luxury Holidays in one of the leading accommodation brands in Noosa, offering a superb selection of luxury accommodation options across the region. Their brand articulates luxury at every touchpoint, from the opulent beachfront properties to the valuable service experience.
Noosa Luxury Holidays sells holiday accommodation across a range of platforms, including booking portals such as AirBnb, as well as directly through their website. NLH wanted to drive more bookings through their website, where their owners pay less booking commissions.
Success Marketing created a range of content, including videos and styled photos to engage with NLH’s target audience. This content was used to refresh their existing website and create highly engaging social media ads. As well as this, the team spent time understanding the top keywords that travelers were using to book a holiday in Noosa, and used this knowledge to create Google ads and build a library of optimised blogs for the website.
Social media ads that have a ROAS (Return on Ad Spend) of over 4000%, Google Ads that have a ROAS of over 10,000%, traffic from organic searches increased by 300%.