Want more customers on the Sunshine Coast to find your business online? Local SEO is the key. From optimising your Google Business Profile to creating location-specific pages and using the right keywords, these 7 local SEO tips will help Sunshine Coast businesses boost visibility on Google and attract more leads in 2025.
If you’re a small business on the Sunshine Coast, whether you’re in Noosa, Maroochydore, Caloundra or Mooloolaba, getting found online isn’t just nice to have… it’s essential. But ranking on Google in your local area takes more than just having a pretty website.
Here are 7 proven local SEO tips from the team at Success Marketing to help your business stand out in local search results and attract more customers in 2025.
1. Optimise Your Google Business Profile
Make sure your profile is claimed, fully completed, and up to date:
- Add business hours, photos, services, and a keyword-rich description.
- Choose accurate categories (e.g. “Website designer”)
- Ask happy clients for 5-star reviews that mention your location (“best web design Sunshine Coast”)
2. Use Location Keywords Throughout Your Website
Strategically place local keywords in:
- Page titles and meta descriptions
- H1 and H2 headings
- Image alt tags
- Website copy (e.g. “based in Noosa on the Sunshine Coast”)
Avoid keyword stuffing. Write naturally while making it clear you serve the local area.
3. Create Location-Specific Landing Pages
Instead of one generic page, create dedicated pages for, as an example:
- Website Design Noosa
- Website Design Maroochydore
- Website Design Caloundra
Each page should be tailored to that area’s audience with relevant content, case studies, and testimonials.
4. Get Listed on Local Directories
Submit your business details to high-authority Aussie directories, ensure the information you use is identical to the one you use on your Google Business Profile:
- YellowPages
- StartLocal
- LocalSearch
- TrueLocal
Don’t forget to be consistent with your Name, Address, and Phone (NAP).
5. Add Local Schema Markup
Use structured data (schema) to tell Google you’re a local business. Schema types like LocalBusiness, Organization, Product, and Service help search engines understand what you do and where you’re located.
If you’re not sure how to do this, our team can help. Talk to us about how we can do this for you.
6. Add Testimonials with Location References
Instead of generic praise, ask clients to mention where they’re located or what area you serviced:
“Success Marketing built a beautiful website for our Maroochydore yoga studio…”
These help with relevance and trust.
7. Consistently Publish Relevant Content
Google rewards fresh, helpful content. Some ideas:
- Local project case studies
- SEO tips for Sunshine Coast businesses
- Industry-specific advice (e.g. tourism, retail, service trades)
Use a content calendar to stay on track and build long-term authority.
Need Help Implementing These Tips?
We’ve build over 500 local business websites that rank high on Google and attract more local traffic.
See our Sunshine Coast Web Design Services
Or get in touch for a free SEO audit:
Request a Free Local SEO Consultation
Let’s get your business seen where it matters most right here on the Sunshine Coast.
Frequently Asked Questions
What is local SEO and why does it matter for Sunshine Coast businesses?
Local SEO is the process of optimising your website and online presence to attract more traffic from nearby searches. For Sunshine Coast businesses, it helps you show up when locals search for services you offer like “plumber Noosa” or “web designer Maroochydore.”
How do I rank higher on Google in my local area?
To rank higher, you need to optimise your Google Business Profile, use local keywords, get listed in online directories, add location-specific content, and gather reviews from local customers.
Should I do local SEO myself or should I hire an expert?
You can definitely start local SEO yourself by updating your Google profile and using location-based keywords. But to compete long-term and outrank others, working with a local SEO expert can save time and produce better results.
How long does local SEO take to work?
While some improvements (like Google profile updates) can show results in a few days, full local SEO strategies typically take 1–3 months to gain traction especially for competitive industries.