MarketingA guide to successfully market your Sunshine Coast accommodation brand

A guide to successfully market your Sunshine Coast accommodation brand

Stay ahead of the competition in an environment of ongoing travel restrictions using marketing initiatives to promote your Sunshine Coast accommodation brand.

The goal is to achieve more bookings and improve brand loyalty through long-term customers. This guide provides the following initiatives to include in your strategy when successfully marketing your Sunshine Coast accommodation brand.

Understand your brand and target market

 Most purchasing decisions are based on an emotional response to your brand or you’re offering. 

Once you have defined these key elements of your brand, you will be able to produce messaging, make design decisions and choose relevant photography that encapsulates your brand and its values.

Have responsive and adaptive website design

 Having an online presence is no longer an option for businesses – it’s a requirement! Your website is important in making people aware of your services or products and why your business is relevant.

By using responsive and adaptive website design, your customers will browse seamlessly across mobile, tablet or desktop. This is especially important for an excellent user-experience.

Encourage loyalty and referrals

Does your marketing maintain a positive engagement with your loyal customers to encourage loyalty, repeat bookings and referrals?

Sending consistent and engaging e-newsletters or emails to your previous guests is a great way to keep in contact with your database, encourage repeat stays and keep your brand top of mind.

Engage with your community on social media

Often, the last thing a busy manager wants to deal with after a big day is creating a happy social media post! However, it is very important to keep your social platforms up to date to continually engage with your followers.

Implement social media advertising

Have you tested social media ads in the past and not seen any results? This is a common problem.With social media advertising on Facebook and Instagram, it is important to set up an advertising funnel that brings your target audience through a journey and on the right path to purchase. Using an ads funnel will give you a better chance of converting bookings.

Use Google Ads to get found 

 Google Ads are a great way to show your offering to those who are actively searching for it. With Google Search Ads, you only pay when someone clicks through to your website. However, enticing people to click on the ad and showing up for relevant searches are important things to get right.

Keep your brand fresh with photography 

 The key to a great website and engaging social media content is great photography and video.

Too often, accommodation brands leave it years and years before re-doing photography, which leaves their website and ads looking out of date, repetitive and not a true representation of their current hotel, property or resort. We recommend conducting a photo or video shoot every 1-2 years.

Get found online with SEO 

SEO is free approach to getting your website found on the first page of Google and other search engines. SEO can generate thousands of visitors to your website with no Google advertising expenses involved, just by making your website easier to read by search engines. Do you rank well for the relevant keywords that your customers use to find you when searching on the Internet?

Measure your results

 There’s no point running different marketing activities if you aren’t measuring whether they

are successful or not. Often, the best way to measure a marketing activities’ success is knowing if it had a positive return on investment (ROI).

ROI data is important to understand so you know how effective an activity is at producing bookings and bringing in revenue to your Sunshine Coast business.

Sunshine Coast Accommodation Marketing Specialist

The team at Success Marketing are accommodation marketing specialists, with over 10 years’ experience in the industry. We can get your Sunshine Coast Accommodation brand on the right track to increase bookings, keep loyal customers and grow your brand awareness.

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